Blinds To Go operates in a high-consideration, custom purchase model where users must fully understand products before committing.
Redesigned the ecommerce experience to reduce decision friction and improve conversion in a high-consideration purchase journey.
Reimagined a legacy fashion brand through a modern, mobile-first ecommerce experience focused on visual storytelling and product discovery.
Mobile-first redesign
Elevated brand expression
Von Dutch partnered with Macy’s for a limited-time launch, requiring a refreshed identity to resonate with a younger, trend-driven audience.
Developed a multi-channel campaign that reimagined the brand through bold visual identity, digital storytelling, and retail integration.
Campaign concept & art direction
Digital + retail execution
Redesigned the product experience for an electric scooter brand to improve purchase confidence, trust, and conversion.
Focused on reducing hesitation by clarifying product value, strengthening brand credibility, and improving the decision-making journey.
Conversion & UX strategy
Trust-driven design
A motion-driven campaign designed to transform a single product into a bold, high-energy brand moment. Built around the can as the hero, the visuals capture attention and bring the product to life across social platforms.
With bold color, energetic motion, and a playful tone, the campaign was designed to feel vibrant and crave-worthy from the first frame. Every creative decision was built to let the can shine.
Motion Design
Creative Direction
Social Media Strategy
Designing high-consideration purchase experiences that reduce friction and improve decision-making.
Creating cohesive visual identities across digital products, campaigns, and ecommerce platforms.
Bringing ideas to life through video, animation, and motion design to enhance engagement and brand presence.
I approach design by understanding how people think, where they hesitate, and how to make experiences feel clear and intuitive.
I value feedback, collaboration, and
continuous learning to create impactful
and user-centered solutions.
I design with development in mind, so what gets built stays true to the experience and works realistically.
