Project:
Users landing on the LazyBot electric scooter page need to quickly understand the product, trust the brand, and feel confident enough to complete a purchase. Early drop-off was likely driven by users hesitating to commit due to uncertainty around product legitimacy, value, and post-purchase expectations.
End-to-end product design: user flow definition, information hierarchy, wireframing, visual design, and creation of a scalable style guide.
Users hesitate to purchase because they lack immediate clarity on product value, trustworthiness, and purchasing terms. The challenge was to design a landing page that reduces uncertainty and guides users toward confident decision-making.
The page needed to communicate value and trust within the first 5–10 seconds, without overwhelming users or relying on long-form content.
Decision Flow
I began by mapping the landing page as a decision journey, identifying what users need to see and believe before committing to a purchase:
This flow reframes the landing page as a decision journey rather than a static marketing page.
Early wireframes focused on validating hierarchy and flow before visual polish, prioritizing product visibility, primary benefits, and trust signals above the fold to reduce early hesitation.
The prototype focused on validating hierarchy and decision flow. The final design refined visual hierarchy, trust signals, and interaction details to better support confident purchasing.
Before
After
To ensure consistency and scalability, I created a lightweight design system covering typography, colors, buttons, and interaction states.
Final design optimized to communicate value, trust, and purchase readiness across desktop and mobile.
Mobile
If users clearly understand the product value and trust the brand within the first 10 seconds, conversion rates and CTA engagement will increase.
With access to real user data, I would first test headline messaging and social proof placement to validate whether early trust signals meaningfully reduce hesitation before optimizing CTA copy.
