Perry Ellis needed to modernize its mobile shopping experience to remain relevant with a style-driven, mobile-first menswear audience. The project focused on redefining the brand’s digital presence while improving clarity, confidence, and conversion on mobile.
Perry Ellis has strong brand heritage, but its digital experience no longer reflects the expectations of today’s menswear consumer. The outdated mobile experience risked disengaging younger shoppers and weakened the brand’s ability to compete with modern, editorial-driven menswear brands.
The updated look creates a cleaner, more contemporary foundation that strengthens brand presence across digital and mobile touchpoints.
Reintroducing a legacy menswear brand to a modern generation through
elevated visuals, improved UX, and a confident design language.
Reintroducing a legacy menswear brand to a modern generation through
elevated visuals, improved UX, and a confident design language.
A bold, confident hero moment anchors the redesign, paired with a clear value proposition. “Tailored for Today.” Below the hero, an editorial intro creates a premium moment before the shop begins:
We prioritized a strong hero moment to immediately establish brand confidence and reduce the promotional clutter that previously diluted the experience.
Large, editorial product event images help set tone and build aspiration before shoppers engage with the grid.
The PDP is designed to feel more intentional and easy to naviagte:
“Quick view”
A fast, minimal overlay that surfaces essential product information. Allowing shoppers to make a decision instantly or continue browsing without disruption.
This redesign reframed Perry Ellis’ mobile experience around clarity, confidence, and modern menswear storytelling. By simplifying navigation, elevating editorial moments, and reducing promotional noise, the experience supports stronger engagement and positions the brand for improved mobile conversion and relevance with a younger audience.
Social concepts designed to translate the brand’s editorial tone into short-form, scroll-native content across stories, reels, and feed.
A brand-forward welcome email designed to introduce Perry Ellis through editorial storytelling to continue the pacing.
This project explores how a legacy menswear brand can be reintroduced through a modern, editorial-first digital experience. By refining the visual language, simplifying mobile UX, and extending the system across owned and social channels, the redesign positions Perry Ellis with renewed confidence for today’s consumer.
