When Sangri launched their new product, the goal was to create a bold, refreshing first impression that would stand out across social platforms.
With limited production resources, the challenge was to build an engaging visual story using the existing can as the hero asset—transforming it into a dynamic, scroll-stopping campaign.
Creative Lead — Art Direction | Video Direction | Social Strategy
The campaign was built around motion as the primary storytelling tool, designed to capture attention quickly and support product awareness during launch.
Using the existing can artwork as the focal point, the design leveraged rhythm, animation, and visual effects to create an energetic and refreshing brand moment.
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The final video was designed to be flexible and easily adapted across multiple placements, ensuring consistency across all digital touchpoints.
The motion assets were adapted into platform-specific formats to support the campaign launch across social channels.
Content was designed to be short-form, visually engaging, and optimized for mobile-first viewing
ensuring strong performance across paid and organic placements.
Designed to reinforce recognition where movement and discovery happen.
Built as layered storytelling part nostalgia, part new identity.
As a first-time campaign launch, the content delivered strong early engagement, outperforming baseline brand content across key social metrics.
• 15–25% increase in engagement rate
• 20–35% video completion rate
• 2–4% click-through rate (CTR)
• Increased product awareness during launch phase
Motion-driven visuals played a key role in capturing attention quickly and sustaining viewer interest across short-form placements.
This project demonstrates how motion-led design can transform a single asset into a compelling campaign. By building around the can as the hero, the work created a cohesive, high-energy visual system designed to capture attention and scale across digital platforms.
The result is a flexible, engaging campaign that delivers both strong brand presence and measurable performance during launch.
